Prithvi is dedicated to empowering women through awareness, self-esteem and capacity building programs, as well as practical, need-based training. Women are being trained in marketable skills they can use to earn money and establish a sustainable initiative within their existing social structure. The creation of a professional marketing, retail and distribution infrastructure will allow Prithvi to assist women and other NGOs in accessing domestic and international markets for their small-scale enterprises. The resultant economic autonomy, as well as the developing support networks, will allow urban, rural, and tribal women to come together and voice their opinions and concerns while addressing issues at a community level.
More than 300 women in the groups formed in surrounding villages are trained in skills that generate income for them. Prithvi is now booking orders from the urban market, that are processed by these groups, creating a range of more than 300 products, in Home decor, accessories, lifestyle products, shopping bags for stores and companies, decorative ornaments and a lot more.
Soon the Prithvi E shop will be online........